Ladies’ sports merchandise is a growing market among top apparel and specialty merchandisers. Victoria’s Secret has had a complete line of “Pink” merchandise for professional sports leagues for years and has delved into the college athletics apparel market.
One of the first lines of school themed apparel for SEC schools was (of course) the gorgeous, flattering and totally sexy color combination of Crimson and White, as shown in the image to the right.
Click it to visit the page (there is no remuneration to IBCR for visiting the site or buying merchandise, but don’t let that stop you if you’re so inclined).
Apparently though, not all SEC schools are represented. A quick search of the online catalog shows that there are lines of apparel for Alabama, Arkansas, Florida, Georgia, Kentucky, LSU and Tennessee.
Missing are South Carolina, Ole Miss, Mississippi State, Vanderbilt and (of course) Auburn.
Not to worry, though. Sources tell IBCR that AU is on this like duck on a june bug. They are in negotiations to secure a line of apparel and get it in Victoria’s Secret online inventory by opening day. Insider Danny Sheridan says the price range is $180,000 to $200,000 and it might be available “in two weeks.”
We’ll keep you posted.