NBC reportedly seeking $1 million for ad spots during Patriots vs. Jets Thanksgiving game
Brian Steinberg writes, "NBC is seeking an ambitious sum for ad inventory in its new Thanksgiving-night NFL broadcast, a signal that discussions for ad time in football could heat up in the weeks leading to the annual upfront haggling sessions between advertisers and TV networks.
NBC will attempt to get 'pretty close to seven figures' for a 30-second spot in the game, which will feature the New England Patriots off against the New York Jets, said Seth Winter, exec VP-sales and marketing for NBC Sports Group.
The price tag is bold. Last fall, a 30-second ad in NBC's "Sunday Night Football" — the most expensive program for advertisers at the start of the 2011-12 TV season — cost an average of $512,367, according to Ad Age's annual survey of prime-time prices."
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